by Carrie | Aug 12, 2022 | Blog
Integrate your demand generation. Digital and offline, sales, marketing, inbound, outbound. Align behind a common goal for maximum impact. When everything is integrated in a content strategy that is published and shared throughout your organisation you can make...
by Carrie | Aug 12, 2022 | Blog
If you want to keep your customers on your web pages, make sure what they’re reading matches their expectations. Sounds obvious but it doesn’t always follow, and this can be a huge turn off and lead to high bounce rates. Be authentic There’s nothing more annoying...
by Carrie | Aug 12, 2022 | Blog
Getting your target audience to tell their story is marketing gold, your customer is literally selling your solution for you. And of course, the reader relates to them straight away! Their stories are compelling and they provide authentic firsthand evidence of your...
by Carrie | May 26, 2021 | Blog
As we said last time, if you don’t have a fully documented and published content strategy you’re not alone. Incredibly, only a third of businesses do. The rest either don’t have a strategy at all, or at best have only roughly outlined plans that aren’t known to the...
by Carrie | May 12, 2021 | Blog
If you don’t have a fully documented and published content strategy you’re not alone, incredibly only a third of businesses do. The rest either don’t have a strategy at all or at best have only roughly outlined plans that aren’t known to the wider organisation. When...