B2B copywriting and marketing
Custom Content Ltd provides B2B copywriting and content strategy. Founder Carrie Beckwith has worked in B2B marketing all her career and has specialist experience of working with software developers and professional service providers.
“I focus on your customer, what drives them. I want to understand your strategy or be part of the process in developing it. I take the time to understand what you are trying to achieve and ask lots of questions.”
Custom Content is here to tell your unique story and do it in a way that’s engaging and keeps your customer sold. Fundamentally it’s about understanding the importance of cultivating long term relationships, building trust and being able to communicate complex messages clearly.
“Like you I’m aware of the amorphous nature of customers’ interests and motivations. Getting over your message quickly and concisely is just part of it.” Read about B2B copywriting here.
B2B marketing matters
B2B marketing includes marketing planning and strategy. Years of working in this sector means I can quickly get to the crux of issues and develop realistic and sustainable marketing plans and strategy. I typically work with B2B professional service providers. Read about B2B marketing here.
Carrie Beckwith, founder
I have worked in B2B marketing and copywriting for over 20 years both in the UK and New Zealand. My first business Beckwith Communications ran successfully for nearly ten years in Christchurch, New Zealand and many of my early clients are still clients today. Clients range in size from global operators who need their content to work hard for them to small businesses who need marketing expertise.
My broad experience confirms what I’ve always believed about content, copywriting and marketing, always be clear and always have a plan.
Originally from Stratford-upon-Avon, England, I have an honours degree in business studies from Coventry University, where I specialised in Marketing, and a diploma in Marketing from the Chartered Institute of Marketing. I am an experienced marketing copywriter and a recent student of the Hagley Writers’ Institute.
“Your success is my success as I, like you, want to keep my customers sold. You can read customer feedback here. I have long standing relationships with them all.”
Please give me a call or drop me an email if you’d like to discuss a project. Look forward to working with you.
I always agree timescales prior to a project kicking off and haven’t let anyone down yet. I am realistic and focused on a quality solution but can turn around quickly if your deadlines are tight.
I like to ask lots of questions to ensure you get the best result. I pay attention to the detail and remain true to your overall strategy and goals.
I make the most of working online and if you need to talk I’m here and responsive. I can also work alongside your team if preferred.
I like to be crystal clear with communication, expect concise emails that keep you up-to-date.