Got something important to say?
I help businesses and thought leaders shape ideas into clear, persuasive messages. In a world where content is easy to generate but hard to get right, creativity, empathy and strategic thinking matter. I combine these human skills with AI fluency, not just to move faster, but to dig deeper, think smarter and create content that stands apart.
How I help
At Custom Content, I offer a bespoke consultancy designed to help you speak out with confidence and leave a lasting impression. Whether it’s sharpening a big idea or refining your message for the right audience, I help you cut through the noise with clarity, originality and impact.
Strategy & Messaging Development
When you’re honing your website, sharpening your value proposition, or polishing an RFP, I help you find the right message and make it land. That means aligning your content with your commercial goals, your brand voice, and what your audience cares about.
I bring clarity, structure and strategic thinking to every brief, helping you say what matters and say it well.
Content Development and Storytelling
From engaging blogs and insightful articles to crisp internal comms, every word should pull its weight and help to translate complex ideas into clear, persuasive content that connects.
I use storytelling to humanise your message, as we feel before we think. Words help us understand, but it’s emotion and experience that inspire us to act.
Integrated Marketing & Planning
I’ve worked in marketing for decades, and I combine strategic insight, commercial acumen and storytelling to craft messages that resonate. I shape integrated campaign plans to ensure your message reaches the right audience, at the right moment, with purpose and precision.
I make sure your content earns its keep. A long-form video becomes a series of sharp, insight-led clips. A single blog becomes an engaging carousel. It’s about extracting maximum value, transforming big ideas into high-performing, campaign-ready assets.
About me

I’m Carrie Burley BA (Hons) FCIM, a seasoned B2B marketing content strategist with a proven track record of translating complex go-to-market strategies into high-impact narratives. With more than three decades in the field, I’ve architected and executed global content programmes across Europe, Australasia and North America, driving tangible business growth for clients ranging from tech firms to professional services and critical communications providers.
My expertise spans the full content lifecycle: from strategic planning and stakeholder alignment to hands-on creation of hero assets (white papers, eBooks, thought leadership) and sharp campaign collateral (sales battle cards, integrated social media plans). I’m equally at home briefing agencies, always ensuring brand voice, tone and commercial objectives are seamlessly integrated.
I bring direct sector experience
Financial Services
banking, payments, capital markets, insurance
Technology & Software
enterprise SaaS, digital transformation
Professional Development & Coaching
Electronics, Manufacturing & Energy
As a Fellow of the Chartered Institute of Marketing, I combine rigorous business and marketing acumen with creative flair. My approach is defined by strategic clarity, editorial precision and a focus on your objectives. Whether leading multi-market launches or refining a single message, I deliver content that resonates, persuades and powers measurable results.
From the other side of the Brief
Take a look at some of my posts
Find out more
Contact
Let’s connect and explore how we can shape your narrative together. If you have something important to say and want to be sure it lands right, then please get in touch.
- Email: carrie@mycustomcontent.com
- LinkedIn: linkedin.com/in/carrieburley