I help businesses and thought leaders shape ideas into clear, persuasive messages. With a unique blend of marketing savvy, strategic content expertise, and a passion for storytelling, I make sure your message stands out in today’s crowded content landscape.
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Got something important to say?

I help businesses and thought leaders shape ideas into clear, persuasive messages. In a world where content is easy to generate but hard to get right, creativity, empathy and strategic thinking matter. I combine these human skills with AI fluency, not just to move faster, but to dig deeper, think smarter and create content that stands apart. 

How I help

At Custom Content, I offer a bespoke consultancy designed to help you speak out with confidence and leave a lasting impression. Whether it’s sharpening a big idea or refining your message for the right audience, I help you cut through the noise with clarity, originality and impact. 

Strategy & Messaging Development

When you’re honing your website, sharpening your value proposition, or polishing an RFP, I help you find the right message and make it land. That means aligning your content with your commercial goals, your brand voice, and what your audience cares about.

I bring clarity, structure and strategic thinking to every brief, helping you say what matters and say it well.

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Content Development and Storytelling

From engaging blogs and insightful articles to crisp internal comms, every word should pull its weight and help to translate complex ideas into clear, persuasive content that connects.

I use storytelling to humanise your message, as we feel before we think. Words help us understand, but it’s emotion and experience that inspire us to act.

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Integrated Marketing & Planning

I’ve worked in marketing for decades, and I combine strategic insight, commercial acumen and storytelling to craft messages that resonate. I shape integrated campaign plans to ensure your message reaches the right audience, at the right moment, with purpose and precision.

I make sure your content earns its keep. A long-form video becomes a series of sharp, insight-led clips. A single blog becomes an engaging carousel. It’s about extracting maximum value, transforming big ideas into high-performing, campaign-ready assets.

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About me

I’m Carrie Burley BA (Hons) FCIM, a seasoned B2B marketing content strategist with a proven track record of translating complex go-to-market strategies into high-impact narratives. With more than three decades in the field, I’ve architected and executed global content programmes across Europe, Australasia and North America, driving tangible business growth for clients ranging from tech firms to professional services and critical communications providers.

My expertise spans the full content lifecycle: from strategic planning and stakeholder alignment to hands-on creation of hero assets (white papers, eBooks, thought leadership) and sharp campaign collateral (sales battle cards, integrated social media plans). I’m equally at home briefing agencies, always ensuring brand voice, tone and commercial objectives are seamlessly integrated.

I bring direct sector experience

  • Financial Services

    banking, payments, capital markets, insurance

  • Technology & Software

    enterprise SaaS, digital transformation

  • Professional Development & Coaching

  • Electronics, Manufacturing & Energy

As a Fellow of the Chartered Institute of Marketing, I combine rigorous business and marketing acumen with creative flair. My approach is defined by strategic clarity, editorial precision and a focus on your objectives. Whether leading multi-market launches or refining a single message, I deliver content that resonates, persuades and powers measurable results.

From the other side of the Brief

Julian Bull - Chief Operating Officer, Endava

Carrie was asked to observe a high-level Advisory Board as a writer, , but what she delivered was much more. She took a stream of fast-moving, often complex ideas from senior leaders across insurance, finance and automotive and shaped them into a white paper that was sharp, engaging and original. Her style gave it just enough edge to make people take notice. The result was so well received that she was invited to attend all future sessions, trusted to understand, interpret and help elevate the conversation. 

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David Sweet - Director, Folio Group

I’d strongly recommend Carrie if you are looking for help with writing engaging content. She helped us to write copy on a very technical and challenging subject, which was done so quickly and professionally. The feedback from the readership was excellent. We are looking forward to working with her again in the future.

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Kristen Stryker - Global Product Marketing Manager, Tait Communications

Carrie has a deep understanding of what makes content effective from a marketing perspective. She doesn’t just write well, but she has the ability to reach beyond the obvious and utilize storytelling to identify what sets your company apart from your competitors. This includes understanding the target audience, crafting a compelling brand story, and implementing strategies like personalization and innovation.

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Coko Velez - Creative Marketing Manager, Tait Communications

Working with Carrie has been an absolute pleasure. Her autonomous yet collaborative approach, timely communication, and creativity in making complex messages clear and easy to understand significantly relieved pressure from me. The entire team deeply appreciated her valuable contributions. Highly recommended!

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Take a look at some of my posts

AI is certainly amazing, but the person behind it brings the magic… 

 

Got something important to say? And need to make sure it lands?

It’s frustrating when great ideas don’t get the attention they deserve… 

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Let’s connect and explore how we can shape your narrative together. If you have something important to say and want to be sure it lands right, then please get in touch.